Case - Pitfalls of Viral Marketing

As all you know that, 2010 Hong Kong Book Fair are not accept teenage models have their promotion function in the hall. So they all use other methods to promote their personal albums.

One of the teenage model called Debby Tsang, her impresario uploaded a vedio on youtube to gain Debby Tsang awareness. This viedo is about Debby Tsang's T-shirt rip by a man at night. She only has a bra on her body and cry on the street.





This viedo had many click-in rate and created lots of voices, not only awareness of Debby Tsang is increase, many of the viewers and models complain it is a slapstick.

So, Be careful, if you use viral marketing, you want to be ethics and you should remember that control others comments.

Source: http://the-sun.on.cc/cnt/entertainment/20100630/00470_005.html?pubdate=20100630
http://tv.on.cc/index.html?s=3&ss=mv3&i=OEN100629-11171-101M&d=1277830333