Relartionship on Viral Marketing and Online Opinion Leader

Online opinion leader also call "e-fluentials", they will share their view or have some introduction and comments on a service or products. Like beautyexchange.com, there are lots of e-fluential, many beauty product will let them to try and then post some comments on their blog and share to others, they can let people subscribs into their blog and know their lastest update.



And this blog is about a Taiwan girl share about the beauty product she use and provide comments on them, if people thinks that is grate, they will be he subscribers and also share and pass along this blog to his/her friends.



Viral Marketing, interesting?

Source: http://mim.blogs.appui.esc-toulouse.fr/wp-content/uploads/2008/01/connected-marketing-the-viral-buzz-and-word.pdf
http://blogazine.beautyexchange.com.hk/
http://www.wretch.cc/blog/benshee/14920592

Youtube Channel of Viral Marketing

Youtube can let user upload the viedos that they want to share on the internet, that means that Youtube is a good channel for the company to place there virals here.

SamGNN's is a big forum about games in Taiwan. They let people share the comments on the forum and also provide some news about games to let people discuss in and create voices.

Because of that, SamGNN create a Youtube Channel on Youtube to let people subscribs in, let them to get the news immediately and discuss about the topics on the forum. And through this Youtube Channel, SamGNN can know more about hers subscribers and increase hers name about "Games Forum", not only in Taiwan district, but also internation games players.

p.s. She just provide chinese version forums, so may be pan-Asian.



Source: http://www.youtube.com/user/SamGNN

Case - Pitfalls of Viral Marketing

As all you know that, 2010 Hong Kong Book Fair are not accept teenage models have their promotion function in the hall. So they all use other methods to promote their personal albums.

One of the teenage model called Debby Tsang, her impresario uploaded a vedio on youtube to gain Debby Tsang awareness. This viedo is about Debby Tsang's T-shirt rip by a man at night. She only has a bra on her body and cry on the street.





This viedo had many click-in rate and created lots of voices, not only awareness of Debby Tsang is increase, many of the viewers and models complain it is a slapstick.

So, Be careful, if you use viral marketing, you want to be ethics and you should remember that control others comments.

Source: http://the-sun.on.cc/cnt/entertainment/20100630/00470_005.html?pubdate=20100630
http://tv.on.cc/index.html?s=3&ss=mv3&i=OEN100629-11171-101M&d=1277830333

A Defination of Viral Marketing

Viral Markeing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in th message exposure and influence. Exponential growth and the pass-on a marketing message to other ( rather than making a product recommendation) are the key factors in viral marketing.

It is a integrated approach which is used to improve brand advocacy and increase mass-market brand awareness. It can achieve those objectives very cost-effectively, even if your brand, product, or service has no standout, buzzworthy charactistic.

Source: http://www.download-it.org/free_files/filePages%20from%20Chapter%206%20%20Viral%20marketing.pdf